954% ROAS in Month 1: How a Startup Roofer Closed $29K from $3K in Ad Spend
Pride Restoration Experts launched in Savannah, GA with zero brand recognition. In Month 1, they generated 52 leads, closed 4 deals, and hit 954% ROAS.
Book a Discovery CallResults from one client campaign. Not typical — your results will vary. See full disclaimer.
Day One: No Brand, No Reviews, No Pipeline
When Pride Restoration Experts launched in Savannah, Georgia, they had everything a new roofing company needs — skilled crews, proper licensing, and the ambition to grow fast. What they did not have was a single online review, any brand recognition, or a pipeline of leads.
They partnered with Volume Up on day one. Not after six months of trying to figure it out. Not after burning money with another agency. Day one.
Here is what happened in their first 30 days (March 4 - April 3).
Month 1 Performance Dashboard
The Funnel: From Lead to Closed Deal
Key Takeaway
A 92% quote rate on live transfers means the leads were pre-qualified before they ever reached the sales team. A 36% close rate on quotes in Month 1 — with zero brand recognition — confirms the quality of the leads entering the pipeline.
Why This Works for Startups
Conventional wisdom says new roofing companies need to "build a brand" before advertising can work. You need reviews. You need a reputation. You need time.
That is true if you are running generic lead generation campaigns. But Volume Up's system is different:
- Live transfers connect homeowners directly to the sales team — no chasing cold leads
- Pre-qualification filters out tire-kickers before the live transfer happens
- Revenue tracking from Day 1 so the algorithm learns fast what a good lead looks like
The Numbers in Context
| Total Ad Spend | $3,097 |
| Total Revenue | $29,565 |
| Average Contract Value | $7,391 |
| Cost Per Closed Deal | $774 |
| Return on Ad Spend | 954% |
For every $1 Pride Restoration Experts spent on advertising in Month 1, they got $9.54 back in revenue. And this is before the Feedback Loop has had time to fully optimize — the algorithm only gets smarter from here.
What Month 2 and Beyond Looks Like
Month 1 is always the hardest. The algorithm is learning. The sales team is adjusting. The brand is building. If a startup roofer can hit 954% ROAS in Month 1, imagine what happens when:
- → The Feedback Loop has 60+ days of close data to optimize with
- → Google reviews start rolling in from those first 4 customers
- → Ad creative is refined based on what drove the highest-value contracts
- → Budget scales up with confidence because the unit economics are proven
Volume Up does not ask new roofing companies to wait. We build the lead machine on Day 1 and let it compound.
More Proof
Every case study below uses real client data — ad spend in, revenue out.
How We Generated $675K More Revenue Than a Competitor — Same Client, Same Market
Read case study →1,768% ROAS: How Google Demand Gen Outperformed Traditional Search Ads
Read case study →Why Choosing the Right Agency for Meta Advertising Matters
Read case study →Results Disclaimer
These results are not typical, and your results will vary. This page describes what happened for one specific client over one specific period. It is not a prediction, promise or guarantee of what Volume Up Agency will produce for you. We make no guarantee of any number of leads, appointments, sales, revenue, cost per lead or return on ad spend.
Where the numbers come from. Ad spend comes from the client's ad accounts. Leads, appointments, sits, sales and revenue come from the client's CRM and the dispositions and sale amounts the client reported to us. Revenue means the gross contract value the client reported for closed jobs. It is not profit, and it does not account for materials, labor, commissions, our fees or other costs. Ad spend does not include agency management fees. ROAS is reported revenue divided by ad spend. We did not independently audit the client's sales figures.
Comparisons with other agencies. Any comparison to another agency is based on the data the client shared with us for the stated period, and the other agency is intentionally not named. Campaigns differ in budget, offers, targeting, lead handling and other factors, so a comparison shows the outcome for this client — not a controlled test of any agency's overall performance.
What drives results. Outcomes depend on things outside our control, including your market, season, weather and storm activity, competition, pricing, budget, reviews and reputation, how fast your team responds to leads, and how well your team sells. The clients featured here answered their phones, followed up quickly, reported dispositions consistently and had a sales process in place. Marketing generates opportunities. What you do with them determines your results.
Past performance does not guarantee future results. Figures may be rounded. Any specific terms of an engagement are set out only in a signed written agreement with Volume Up Agency.
Ready to Be Our Next Case Study?
Book a free discovery call. We'll analyze your current marketing, show you where you're leaving money on the table, and build a system that generates predictable revenue.